Brand Introduction
Jingbao Supply Chain: Our Journey and Corporate Culture
Group Overview
Shenzhen Jingbao Supply Chain Technology Co., Ltd. was established on 2020/11/17 and operates as a comprehensive industrial group integrating coffee beverage retail, equipment R&D and manufacturing, IoT technology, coffee ingredient supply chain, business school, and internet operations.
Leveraging our proprietary R&D and manufacturing capabilities, we have established strategic partnerships with major state-owned enterprises (SOEs), including provincial transportation investment groups, Sinopec, and CNPC. Targeting the national highway service areas and gas stations—where drivers are our primary customer base—we deploy intelligent on-site coffee grinding machines, featuring freshly brewed coffee as our signature beverage to help drivers stay alert.
Milestones
Every step of growth is a stride toward excellence.
Company Established
Shenzhen Jingbao Supply Chain Technology Co., Ltd. officially established
Start Project
Shenzhen Jingbao Supply Chain Technology Co., Ltd. officially launches its intelligent coffee project at highway service areas, aiming to deeply penetrate the highway service area market.
Breakthrough in Equipment R&D
Self-developed smart coffee machines with proprietary manufacturing technology
Implementation of IoT and Internet technologies
IoT smart systems and internet platform launched for digital operations management.
School of Business Established
Professional Coffee Business School Established to Cultivate Industry Elite Talent
National Expansion
Operations span 50+ provinces and 1000+ service centers nationwide.
Launch U.S. IPO Plan
Group officially launches IPO plan in the U.S., embarking on a new journey in the capital markets
Corporate Culture
Driven by our values, we fuel continuous innovation and growth.
Mission
Coffee for every customer's protection
Vision
Become the leading national chain of functional coffee brands
Values
Customer First, Innovation-Driven, Quality-Focused, Collaborative Success